Bra-fitting event to raise funds for cancer research


Make an impact by joining Wacoal in their mission to help end breast cancer with Fit for the Cure.

Help the company reach the goal of fitting 1 million women for a new bra and donating more than $5 million to Susan G. Komen today at Herberger’s at Westgate Mall, 14136 Baxter Drive, Brainerd. The event will occur during store hours, 9 a.m.-10 p.m.

Wearing a bra should not be even slightly uncomfortable, a news release stated. Research shows eight out of 10 women are wearing the wrong-sized bra. Women should be professionally fitted for a bra at least once a year to ensure their bra size has not changed as a result of natural fluctuations in their body, a news release stated.

Breast cancer is the second leading cause of cancer death in American women age 40-59 and accounts for nearly 1 in 3 cancers diagnosed in the U.S. By taking less than 15 minutes to meet with a fit expert, attendees are helping to contribute to an important cause, the release stated.

For 17 years, Wacoal has dedicated their efforts to educating more than 790,000 women across 411 cities in the U.S. and Canada about the importance of bra fit, foundation and overall breast health.

The bra fittings are complimentary and conducted by a Wacoal fit specialist. Wacoal will donate $2 to Susan G. Komen to benefit breast cancer research and community health programs for each bra fitting it completes. Wacoal will also donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt’d bra purchased at the event, with a guaranteed aggregate minimum donation of $250,000 to Komen in 2017.

Participants in Fit for the Cure events are also encouraged to partake in Wacoal’s #IGotFit social media campaign. For every woman who shares a photo with the Wacoal “I Got Fit” sign on social media, an additional $1 will be donated to Susan G. Komen.

Susan G. Komen is the largest provider of breast health funding, after the U.S. government. Aside from medical research, Komen also provides support services directly to women and their families dealing with breast cancer. These services include family and personal support in the form of child care and meals, interpretation services, transportation to and from treatment and patient navigation services for those considering treatment options.

News Source:


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